My Process

1

Qualifying Call

We chat on the phone and find out if we’re a good fit to work together and that I can provide what you need.

2

Needs Review

I look at your existing website or marketing content to see what’s needed to “bridge your communication gap to bring you the business you deserve”.

3

Deposit

You pay a 30% deposit to kick things off. (This is just for first-time clients.)

4

Marketing Survey

I give you a questionnaire to find out your view of:

Target client profiles and issues
Credentials
Strengths and differentiators
Main competitors

5

Client Interviews

You give me contacts for consenting clients to interview, and I arrange a time with them. Then I send each client a draft for their review and approval. Then I present it to you for your review and approval.

6

Content Writing

I gather all the ‘market intelligence’ from the questionnaire and interviews. I submit sample content for your review and any adjustments to the style, pitch, etc, then full content for your review and approval.

7

Full Payment

You pay the remaining 70% of fees to close the job.

8

Publishing

You take the content and pass it on to your design, social media, or marketing agency for publishing.