Insights

Trust: Your Most Precious Marketing Asset – and How to Gain It

These days it’s a precious commodity in business, and could even be a differentiator in the market if you can earn it and demonstrate it. Research has found that it’s a greater determinant of success than anything else, and isn’t based so much on what we might think. And it can actually be gained quickly. […]

Read More
Posted In Marketing Insights

How to Fix Your Marketing Message to Get the Business You Deserve

Disappointed that your website, social media, brochure, or ads aren’t bringing in those “ideal clients” and the business you want – but still draining your money and/or time? It can be frustrating… like being stuck on an island wanting to reach your target audience on the mainland. Here’s practical advice on how to bridge your […]

Read More
Posted In Marketing Insights

How to Find Your Full Value and Convey It to Your Target Market

(Taken from “How to Fix Your Marketing Message to Get the Business You Deserve”) The key to fixing the disappointing business results from your website or social media might be sitting right under your nose. Can your target market see the full value you offer? Probably not. If you can find and communicate this ‘hidden […]

Read More
Posted In Marketing Insights

How to Leverage Case Studies to Build Trust and Demonstrate Value

Are you using the ‘hidden gold’ in your clients’ stories? It’s a huge asset to capitalize on, and without it, you’ll be losing business. It will provide ammunition to boost your disappointing marketing results, and underpin your engineering or tech company in times ahead. Trust is a precious commodity in business these days. Most people […]

Read More
Posted In Marketing Insights

Getting the missing connection to release business for technical firms

‘Technical’ people are great at fixing problems and making things, but… they often don’t get the business they deserve It’s been said the world over: they are smart people who can research and analyse a need, and work alone for long periods to build a solution – but not so good at communicating their ideas and products, especially […]

Read More
Posted In Marketing Insights

Find your 8 hidden marketing assets to attract your ideal target audience

By digging for the gold right under your nose, you can tap into your full business potential. As I was saying in my previous article Bridging the communication gap that limits engineering & technology firms, most websites and brochures tend to be ‘self-focused’ and not very customer-friendly or appealing. Your clients are in a different […]

Read More
Posted In Marketing Insights

How to Leverage Your 8 Hidden Assets in Your Marketing Channels

Presenting your ‘uncovered gold’ in the right way can advance your business through ads, brochures, white papers, proposals, websites, blog, videos, and social media. In my previous article Find your 8 hidden marketing assets to attract your ideal target audience, I talked about digging for the ‘gold’ right under your nose to tap into the full potential of […]

Read More
Posted In Marketing Insights

7 points to get your website delivering better business results

In my previous article How to leverage your 8 hidden assets in your marketing channels, I gave tips on making marketing material effective for engineering, technology, and manufacturing businesses. Now we look at websites in particular… 1. The attraction of a good look The design creates the first impression – but it’s about quality, not quantity, […]

Read More
Posted In Marketing Insights